How to Sell on Amazon India in 2026: Complete Guide to Seller Registration, GST, Fees & Your First Sale

Want to start selling your products on Amazon India but don't know where to begin?

Maybe you're a manufacturer looking to expand beyond wholesale, a shop owner planning to sell online, or an entrepreneur launching your first brand.

Amazon India provides access to an established ecommerce marketplace, but starting successfully requires more than opening a seller account.

You need the right documentation, compliant products, attractive listings, suitable fulfillment arrangements and a clear understanding of your costs.

In this complete guide, SellerPartnerr, by Avyan Ventures, explains how to sell on Amazon India in 2026, from seller registration and GST requirements to product listings, Amazon FBA, advertising and getting your first order.

We'll also cover common mistakes that new sellers should avoid.

Quick Answer: How Do You Start Selling on Amazon India?

To start selling on Amazon.in, follow these steps:

1. Decide which products you want to sell.
2. Prepare your business information, PAN, applicable GST details and bank account.
3. Register through Amazon Seller Central.
4. Verify your business and tax information.
5. Choose a store name and pickup address.
6. Select your preferred fulfillment method.
7. Create or match your first Amazon product listing.
8. Set your product price and available inventory.
9. Complete any required category or product approvals.
10. Launch your store and start accepting eligible orders.

Amazon's official registration guide confirms these core steps. Your account and products must satisfy Amazon's verification and marketplace requirements before selling can begin.

Official registration website: sell.amazon.in

Why Sell on Amazon India in 2026?

Amazon India gives businesses access to an established shopping platform where customers search for products across categories such as fashion, home, electronics, grocery, beauty and accessories.

For manufacturers and business owners, selling on Amazon can provide an additional sales channel without requiring an independent ecommerce website.

Potential advantages include:

• Access to an existing marketplace audience
• Online product discovery
• Multiple fulfillment options
• Advertising opportunities
• Seller Central reporting tools
• Opportunities for eligible brands to develop richer product pages
• The ability to expand a catalogue as operations mature

However, competition can be significant.

A product will not automatically generate orders simply because it is listed.

Successful sellers need to understand demand, product quality, compliance, pricing, fulfilment and marketing.

Step 1: Decide What Products to Sell on Amazon

Choosing the right product is one of the most important decisions in starting an Amazon business.

Before purchasing inventory, investigate customer demand and the existing competition.

What Should You Research?

Customer demand: Are shoppers actively looking for this type of product?

Competition: How many established listings offer similar products, and how do they compare?

Pricing: Can you offer a competitive price while retaining an acceptable margin?

Product quality: Can your product offer a genuine benefit or solve a customer problem?

Logistics: Is it easy to package, store and ship?

Compliance: Does the product require additional registrations, certifications or approvals?

Profitability: How much money remains after product costs, Amazon fees, shipping, advertising and returns?

Example: Choosing Between Two Products

Suppose you're evaluating two product opportunities:

Neither product can be declared more profitable from this information alone.

You still need actual marketplace fee estimates, competitor research, delivery costs and likely return rates.

SellerPartnerr tip: Use our Product Radar to explore product opportunities, competition indicators and estimated margins before sourcing inventory.

Product research data provides estimates, not guaranteed demand or sales.

Step 2: Prepare the Documents Required for Amazon Seller Registration

Amazon India requires sellers to provide business, identity, tax and payment details during registration.

Amazon Seller Registration Checklist

Amazon's registration checklist specifically identifies an email address, active mobile number, GST or applicable PAN details, and an active bank account.

Additional information may be required depending on your business structure and verification status.

Can an Individual Sell on Amazon India?

Yes. Amazon registration supports different types of sellers, including eligible individual business owners.

You don't necessarily need to incorporate a private limited company simply to begin selling.

However, you must register using the correct legal details and meet applicable tax and marketplace requirements.

A sole proprietor, partnership, LLP or company should ensure that the documentation matches its legal and tax structure.

Do You Need a Trademark to Sell on Amazon?

A trademark is not universally required merely to create a seller account.

However, Amazon Brand Registry has separate eligibility requirements.

If you intend to launch a long-term private-label brand, trademark protection may be an important part of your business strategy.

Step 3: Understand GST Requirements for Amazon Sellers

One of the most common questions is:

Can I sell on Amazon India without GST?

According to Amazon India's seller registration guidance, sellers listing taxable goods must provide a valid GST number.

Amazon provides a registration pathway for sellers dealing exclusively in GST-exempt products.

GST Requirements Explained

Amazon's seller registration flow allows eligible sellers to select an option indicating that they sell only tax-exempt products.

Do not assume an entire product category is tax-exempt without verifying the specific goods and applicable GST classification.

How to Apply for GST Registration

If you need GST registration, visit:

https://www.gst.gov.in/

The government portal provides the registration process and application requirements.

Depending on the business structure and circumstances, documents may include business constitution details, address proof, photographs and authorisation records.

What About GST Rates on Amazon Products?

GST rates depend on the product's HSN classification and applicable tax law.

Do not apply one tax rate to every product.

Amazon Seller Central uses product tax codes to support tax calculations, but sellers are responsible for providing the correct tax information.

Consult a qualified tax professional where necessary, especially for interstate transactions, additional places of business and marketplace tax reporting.

Step 4: Register Your Amazon Seller Account

Once your documents are ready, you can start the Amazon seller registration process.

How to Register on Amazon India

1. Visit Amazon's seller website

Go to sell.amazon.in and select Start Selling.

You can also access Amazon Seller Central at sellercentral.amazon.in.

2. Sign in or create an account

You may use an eligible existing Amazon account or create a new account.

Enter the required contact information and complete mobile verification.

3. Provide GST or permitted tax-exemption details

Submit your GSTIN for taxable goods, or follow the eligible GST-exempt-product pathway.

Amazon states that GST verification can take up to 72 hours, depending on the outcome of the verification process.

4. Choose your store name

Enter the name you want customers to associate with your seller business.

Your Amazon store name does not necessarily have to match your registered company name, but all submitted details must be accurate and compliant.

5. Add your pickup address

Provide the location where eligible orders will be packed and collected.

Amazon's registration guide states that the pickup address should be in the same state as the relevant registered GST address.

6. Choose a shipping method

Select the available fulfillment option that fits your operations.

Amazon's onboarding process explains Easy Ship and Self-Ship. Eligible sellers can also enrol products into FBA through the relevant process.

7. Enter your bank account details

Provide an active account belonging to or appropriately associated with the registered business.

Amazon uses these details to send seller payments.

8. Configure your applicable product tax information

Select the relevant tax code and verify product-specific GST settings.

9. Add your first product listing

Amazon requires at least one product listing as part of completing the store launch process.

10. Launch your store

Complete the required steps, review any outstanding verification or approvals and follow the launch instructions.

Once your account and offers are active, eligible customers can purchase your products.

Step 5: Create Your First Amazon Product Listing

A product listing is the information customers see when evaluating a product on Amazon.

It normally includes:

• Product title
• Brand
• Product images
• Bullet points
• Description
• Price
• Variations, where applicable
• Specifications
• Availability
• Applicable compliance information

How to List Products on Amazon

Amazon provides two common methods.

Method 1: Match an existing product

If the exact product already exists in Amazon's catalogue, search for its ASIN or product identifier and add your eligible seller offer.

You must not attach your offer to a similar but materially different product.

Method 2: Create a new product listing

If the product is not already in the catalogue, create a new listing by submitting accurate product details and compliant images.

Amazon assigns an ASIN to a newly created product page.

Do You Need a Barcode?

New products commonly require a valid product identifier such as a GTIN, UPC or EAN.

Amazon provides a GTIN exemption process for eligible products without barcodes.

Approval depends on the product and Amazon's rules.

Amazon Listing SEO Tips

To improve product discoverability and customer understanding:

1. Research relevant customer search terms.
2. Write an accurate, descriptive product title.
3. Explain the product's main features through bullet points.
4. Use high-quality, accurate images.
5. Complete required product attributes.
6. Add relevant search terms without keyword stuffing.
7. Keep the product's price, availability and specifications accurate.

Amazon Product Image Requirements

For most standard main product images, use a clean white background and show the actual product clearly.

Avoid unnecessary promotional graphics, watermarks, borders or props where prohibited.

Amazon's India listing guide refers to image sizes of 500 × 500 pixels and 1,000 × 1,000 pixels for improved listing quality.

For professional production, SellerPartnerr commonly prepares higher-resolution square main images, subject to the applicable Amazon category rules.

Supporting images can explain features, dimensions, usage and product benefits where allowed.

Always follow the current image requirements for the product category.

Step 6: Choose Between Amazon FBA, Easy Ship and Self-Ship

Amazon India offers several fulfillment options.

The right method depends on the product, available capital, order volume, warehouse setup and delivery requirements.

Option 1: Fulfillment by Amazon (FBA)

With FBA, the seller sends eligible inventory to an Amazon fulfillment centre.

Amazon handles eligible storage, picking, packing, delivery and relevant customer service or returns processes.

Advantages may include:

• Reduced daily dispatch workload
• Amazon-managed fulfillment
• Access to applicable delivery benefits
• Potential scalability for suitable products

Costs may include:

• Fulfillment charges
• Storage fees
• Pick-and-pack fees
• Inbound logistics
• Other applicable inventory charges

FBA is a paid service and does not guarantee sales or Featured Offer placement.

Option 2: Amazon Easy Ship

With Easy Ship, the seller stores products at their own premises.

The seller packs orders and Amazon handles eligible pickup and delivery.

Easy Ship can be useful for brands that want to maintain their own inventory while using Amazon's delivery network.

Sellers must still maintain dispatch readiness and fulfill applicable service requirements.

Option 3: Amazon Self-Ship

With Self-Ship, the seller stores, packs and arranges product delivery independently.

The seller may use their own delivery resources or an eligible third-party courier.

This option can offer logistics flexibility but requires more direct operational management.

FBA vs Easy Ship vs Self-Ship Comparison

SellerPartnerr recommendation: Compare fulfillment methods using actual product dimensions, weight, geographic demand, expected order volume and total costs.

FBA isn't automatically the cheapest or most profitable option.

Step 7: Understand Amazon Seller Fees in 2026

Before choosing a selling price, understand Amazon's fee structure.

Amazon India generally charges:

Referral fees: Category-dependent fees on eligible sales.

Closing fees: Charges determined by the applicable product price band, fulfillment channel and category grouping.

Weight-handling fees: Delivery-related charges for Amazon-managed shipping.

Other applicable fees: For example, certain FBA services, optional programs and advertising.

Amazon Seller Fees Overview

Important 2026 Update: Zero Referral Fees

Effective 16 March 2026, Amazon India expanded zero referral fees to more than 12.5 crore eligible products priced under ₹1,000 across over 1,800 categories.

Amazon also announced lower Easy Ship charges for qualifying products priced below ₹300.

However, not all product categories qualify, and sellers must verify the actual fee classification.

September 2026 Closing Fee Update

Amazon's published fee schedule also includes closing-fee revisions effective 7 September 2026.

For this reason, avoid calculating profit from old marketplace fee charts.

Example: Amazon Selling Profit

Suppose you're selling an eligible product priced at ₹799.

The following is a hypothetical example using a 0% referral fee for an eligible fee category.

This example assumes the specified closing and shipping fees for teaching purposes; they are not official ASIN-specific quotations.

The result is a simplified cash balance, not accounting net profit. It excludes reconciliation of GST on product sales, input-tax credits, returns, TCS/TDS, fixed overheads and income tax.

For a more detailed explanation, read our Amazon Seller Fees in India 2026 guide.

You can also use Amazon's official Revenue Calculator through its seller pricing page.

Step 8: Set the Right Selling Price

Choosing a selling price requires balancing customer demand, competition and profitability.

A basic starting point is:

Selling price must cover all relevant costs plus the desired contribution or profit.

Consider:

• Manufacturing or purchase cost
• Inbound freight
• Packaging
• Amazon fees
• Fulfillment
• Advertising
• Expected returns
• Discounts and promotions
• Tax treatment
• Desired margin

Do not rely only on competitor prices.

Two sellers offering the same item at the same price may have very different sourcing and logistics costs.

Step 9: Launch Your Amazon Store

Before making your first product available, complete a final launch check.

Amazon Seller Launch Checklist

• Seller identity and tax information verified
• Bank account details accurate
• Required category approvals completed
• Product compliance documents available where applicable
• Main product images compliant
• Product title and attributes accurate
• Inventory quantities correct
• Fulfillment method configured
• Selling price checked against expected costs
• Customer-facing offer active
• Account notifications reviewed

If you are using FBA, verify inventory receiving and offer availability before expecting customer orders.

If you are using Easy Ship or Self-Ship, ensure stock, packaging and dispatch arrangements are ready.

Step 10: How to Get Your First Sale on Amazon India

Registering and listing a product does not guarantee that customers will find or purchase it.

Your first-sale strategy should focus on relevance, offer quality and a reliable customer experience.

1. Optimise Your Listing Before Advertising

Make sure the product page clearly communicates what you're selling.

Customers should understand:

• What the product does
• What's included
• Key features and specifications
• Dimensions or compatibility
• Why the product suits their needs
• Price and delivery information

2. Keep Your Price Competitive

Research comparable products.

Avoid unsustainable discounts that create orders but destroy your margin.

3. Use Amazon Sponsored Products If Eligible

Sponsored Products can help eligible sellers place advertisements in relevant shopping locations.

You can begin with a focused testing budget and evaluate results.

Amazon advertising typically charges for qualifying clicks, not guaranteed orders.

Review actual advertising performance before increasing budgets.

4. Choose Relevant Keywords

Target customer searches that accurately match your product.

For example, a seller offering a digital tyre inflator might research terms related to car tyre inflators, portable compressors and relevant product specifications.

Don't target unrelated products merely to generate impressions.

5. Maintain Product Availability

Inventory shortages or inactive offers can interrupt sales opportunities.

Ensure that listed quantities are accurate and fulfillment requirements can be met.

6. Deliver a Good Customer Experience

Accurate product descriptions, proper packaging, reliable dispatch and responsive customer service support a healthy seller account.

7. Build Reviews Ethically

Amazon reviews can help shoppers understand product experiences.

However, sellers must follow Amazon's customer review policies.

Never purchase fake reviews, incentivise positive reviews or attempt to manipulate ratings.

Use only permitted review-request mechanisms and eligible Amazon programs.

8. Measure Your Results

Track early performance through Seller Central.

Useful metrics include:

• Sessions
• Orders
• Conversion rate
• Advertising clicks
• Advertising sales
• ACOS and ROAS
• Customer returns
• Product contribution margin

Your first sale should be the beginning of a repeatable process, not the only success metric.

How Much Investment Is Required to Start Selling on Amazon India?

There is no universal starting investment that works for every business.

The amount depends on the product category, sourcing model, opening inventory, compliance requirements and marketing strategy.

Illustrative Starter Budget

This is an example of how a small seller might allocate an initial budget, not an official Amazon requirement or guarantee that ₹30,000 is sufficient.

GST registration expenses, compliance certifications, trademark costs and other requirements can materially increase the investment.

Some businesses already have inventory and equipment, while others may need substantial manufacturing or sourcing capital.

Common Mistakes New Amazon Sellers Should Avoid

1. Buying Inventory Before Researching Demand

A product may appear attractive but face weak demand or intense competition.

Research before placing substantial orders.

2. Ignoring Compliance

Some products require category approval or additional regulatory documentation.

Selling without the necessary compliance can lead to listing restrictions or other consequences.

3. Using Poor Product Images

Unclear or inaccurate images make it harder for customers to evaluate products and can create catalogue compliance problems.

4. Incorrect Pricing

Pricing without accounting for fees, shipping, tax and returns can result in unexpectedly low margins.

5. Spending on Ads Without Measuring Returns

Advertising may create clicks without profitable orders.

Set clear performance goals and evaluate campaigns regularly.

6. Using Inaccurate Product Information

Misleading specifications, unsupported claims and incorrect variations can create customer complaints and catalogue issues.

7. Ignoring Account Health

Seller performance and policy compliance must be monitored after launch.

Do You Need an Amazon Account Management Agency?

Not every new seller needs a full-service agency immediately.

Some entrepreneurs can manage registration and a small catalogue themselves.

However, professional help may be valuable if you:

• Need support with seller onboarding
• Have many SKUs to upload
• Want professional product listing content
• Need guidance on FBA or Easy Ship operations
• Are struggling with catalogue errors
• Want support managing Amazon PPC
• Need structured reporting
• Want to expand across additional marketplaces

An agency can help coordinate these functions while the business owner retains control of their account.

Why Choose SellerPartnerr to Launch Your Amazon Business?

At SellerPartnerr, by Avyan Ventures, we help Indian brands move from marketplace setup to structured ecommerce growth.

We're not simply focused on getting products listed.

Our approach connects catalogue quality, marketplace operations, advertising and profitability.

Our Amazon Services

• Seller account setup and onboarding support
• Product category and documentation guidance
• Product listing creation and optimisation
• Listing images and A+ Content development
• Brand Registry assistance for eligible brands
• FBA and Easy Ship planning
• Catalogue health monitoring
• Amazon PPC management
• Seller account performance reporting
• Product research and profitability analysis

How We Work

Step 1: Discovery and Audit

We understand your product, category, available documentation, budget and business goals.

Step 2: Growth Planning

We prepare an agreed action plan covering launch requirements, listings, fulfillment and marketing priorities.

Step 3: Execution

Our team assists with the agreed setup, catalogue and advertising work.

Step 4: Reporting and Optimisation

We review performance, identify issues and plan improvements.

SellerPartnerr Pricing

SellerPartnerr currently advertises an Amazon Account + Ads package at ₹4,999 per month for its entry-level single-service offering.

Broader launch and growth engagements are available according to scope.

Advertising spend is paid separately to the applicable platform. GST applies to service fees.

Actual deliverables, terms and suitability should be confirmed in a written proposal.

Your Amazon account remains yours. SellerPartnerr works through authorised access rather than taking ownership of your seller account.

Frequently Asked Questions About Selling on Amazon India

1. How do I start selling on Amazon India in 2026?

Prepare the required business, tax and bank information, register through Amazon Seller Central, choose your store details and fulfillment method, create a compliant product listing and complete the required launch steps.

2. Is GST compulsory for Amazon sellers?

Amazon India requires GST registration details for taxable goods. Sellers dealing exclusively in eligible GST-exempt products may use the permitted registration pathway without a GSTIN, subject to applicable requirements.

3. Can I sell on Amazon without a registered company?

Eligible individual proprietors can register using appropriate business and tax information. Incorporating a company is not universally required just to start selling.

4. What documents are required to become an Amazon seller?

Common requirements include an email address, mobile number, business details, PAN, applicable GST details and an active bank account. Amazon may request additional verification information.

5. Is Amazon seller registration free in India?

Amazon states that registering and listing products under its standard Indian marketplace selling structure does not require a separate listing fee. Applicable selling, fulfillment, advertising and other service fees may still be charged.

6. Can I sell on Amazon without a barcode?

Eligible sellers can apply for a GTIN exemption for certain products without barcodes. Approval is subject to Amazon's requirements.

7. What is the difference between FBA and Easy Ship?

With FBA, Amazon stores and fulfills eligible inventory. With Easy Ship, the seller stores and packs the product while Amazon handles eligible pickup and delivery.

8. How much does Amazon charge per sale?

The amount depends on the product category, selling price, fulfillment method and applicable fees. Many eligible products priced under ₹1,000 have a 0% referral fee in 2026, but other fees may apply.

9. How can I get my first sale on Amazon?

Start with a relevant product, compliant listing, competitive offer, reliable inventory and fulfillment. Eligible Sponsored Products advertising can help generate visibility, but sales are not guaranteed.

10. How long does Amazon seller registration take?

Amazon's verification and setup times vary. Its registration guide indicates GST verification may take up to 72 hours, while other approvals or checks can require additional time.

11. Do I need a website to sell on Amazon?

No. Amazon confirms that a separate website is not required to sell through Amazon.in.

12. Can SellerPartnerr help launch my Amazon business?

Yes. SellerPartnerr offers Amazon seller onboarding, catalogue management, content creation, advertising and ecommerce growth support, depending on the agreed scope.

Conclusion: Start Your Amazon Business With a Strong Foundation

Selling on Amazon India in 2026 is accessible to different types of businesses, from new entrepreneurs to established brands.

However, building a successful marketplace business involves more than registration.

You need accurate documentation, compliant products, customer-focused listings, suitable fulfillment, careful pricing and disciplined advertising.

The strongest foundation is to understand your costs and responsibilities before you scale.

At SellerPartnerr, we help businesses build that foundation and develop a practical ecommerce growth plan.

SellerPartnerr is an independent ecommerce service provider and is not Amazon or an Amazon-owned company. Marketplace features, requirements and fees may change. Sellers remain responsible for legal, product and tax compliance.

Official Sources

• Amazon India Seller Registration Guide
• Amazon Beginner's Guide
• Amazon Product Listing Guide
• Amazon Seller Fees and Pricing
• Amazon Seller FAQ
• Amazon FBA Information
• Amazon March 2026 Fee Announcement
• Government GST Portal