Amazon A+ Content in 2026: Requirements, Image Sizes, Basic vs Premium, Examples & Benefits

Are your Amazon products receiving visitors but not generating enough orders?

Perhaps customers are viewing your listings but cannot clearly understand your product features, materials, dimensions or benefits.

One way to improve the product detail-page experience is through Amazon A+ Content.

Amazon A+ Content allows eligible sellers to replace standard product-description presentation with richer content using images, formatted text, feature explanations and comparison charts.

For eligible brands, Premium A+ Content offers more advanced visual experiences, including videos, interactive hotspots and carousels.

However, creating attractive banners is only part of the process. Sellers also need to understand eligibility requirements, module dimensions, content restrictions and Amazon's approval procedures.

In this 2026 guide, SellerPartnerr, by Avyan Ventures, explains everything Indian Amazon sellers should know about A+ Content, including Basic vs Premium, correct image sizes, design strategies, approval requirements, common rejection reasons and measuring results.

What Is Amazon A+ Content?

Amazon A+ Content is a product detail-page enhancement feature that allows eligible sellers to communicate additional information through structured visual and text modules.

Instead of relying exclusively on standard product descriptions, sellers can create more informative product sections featuring:

• Product photographs
• Feature explanations
• Lifestyle images
• Brand storytelling
• Technical specifications
• Comparison charts
• Product usage information
• Interactive content, where eligible

A+ Content generally appears in the product-description area of eligible Amazon detail pages.

The objective is to help shoppers understand the product, answer common questions and make more informed purchasing decisions.

Example: Selling an Insulated Water Bottle

Suppose you're selling a stainless steel insulated water bottle.

A standard product description might explain the product's material, capacity and construction through paragraphs.

A+ Content could present the same information using a structured visual experience:

• Hero image showing the product
• Close-up of the lid
• Material and construction details
• Product dimensions
• Usage photography
• Comparison with other eligible products from the same brand

This makes important product information easier to explore.

What Are the Benefits of Amazon A+ Content?

Amazon's official Brand Registry guidance identifies three major potential benefits: brand awareness, customer consideration and conversion.

1. Better Product Understanding

Detailed images and structured explanations help customers evaluate product features.

This can be especially useful for products where dimensions, materials, usage or compatibility matter.

2. Stronger Brand Presentation

Consistent design, typography and imagery can create a more recognisable brand experience.

For registered brands, Brand Story modules provide additional opportunities to explain brand identity and product ranges.

3. Improved Purchase Confidence

Accurate product information can address common customer concerns before purchase.

For example, a furniture accessory listing can use diagrams to clarify dimensions and included components.

4. Better Product Comparisons

Eligible comparison modules help shoppers understand differences between related products.

5. Potential Conversion Improvement

Amazon reports that Basic A+ Content can increase sales by up to 8% and well-implemented Premium A+ Content can increase sales by up to 20%.

These figures describe potential results reported by Amazon, not guaranteed performance for any specific ASIN.

Actual outcomes depend on product demand, listing quality, pricing, competition, customer expectations and other factors.

Types of Amazon A+ Content in 2026

Amazon provides three important A+ content experiences:

1. Basic A+ Content
2. Premium A+ Content
3. A+ Brand Story

Each serves a different purpose.

1. What Is Basic Amazon A+ Content?

Basic A+ Content allows eligible sellers to create enhanced product descriptions using standard modules.

These include combinations of images, text, feature sections and product comparisons.

Common Basic A+ Modules

• Standard Image Header with Text
• Standard Image & Text Overlay
• Standard Three Images & Text
• Standard Four Images & Text
• Standard Single Image & Sidebar
• Standard Product Description
• Standard Comparison Table
• Standard Company Logo

Amazon's published A+ technical comparison describes up to five Basic A+ modules on a product detail page.

Who Is Eligible for Basic A+ Content?

Amazon's official guidance identifies Professional sellers with appropriate Brand Registry roles as eligible users.

Amazon India seller guidance also describes Basic A+ availability for certain generic products and approved seller roles.

Therefore, Brand Registry is an important eligibility pathway, but sellers should not assume every generic or unregistered ASIN is automatically eligible.

Check the options displayed in A+ Content Manager for your account and product.

Is Basic A+ Content Free?

Amazon advertises Basic A+ Content without a direct platform creation charge for eligible sellers.

However, sellers may incur costs for product photography, copywriting, graphic design or agency services.

2. What Is Premium Amazon A+ Content?

Premium A+ Content provides access to more advanced presentation modules for eligible brands.

It can include:

• Full-width imagery
• Interactive image hotspots
• Image carousels
• Multiple video modules
• Enhanced comparison charts
• Interactive navigation experiences
• Q&A-style modules

Premium A+ provides greater creative flexibility, particularly when products require detailed explanation.

Example: Premium A+ for a Portable Projector

An eligible brand might use:

• A full-width hero image demonstrating the product
• A video explaining the setup process
• Interactive hotspots identifying ports and controls
• A carousel explaining different use cases
• A technical comparison with related products

The information should be accurate and supported by the actual product specifications.

Premium A+ Eligibility Requirements in 2026

According to Amazon's updated India Seller Central announcement, Premium A+ eligibility requires:

Requirement 1: Brand Story coverage

A Brand Story module must be published on all the brand-owned product listings required by Amazon.

Requirement 2: Approved A+ history

The brand must have five approved A+ Content modules within the preceding 12 months.

Once eligible, Amazon displays an availability notification in A+ Content Manager.

Important Eligibility Clarification

Creating five A+ banners does not necessarily satisfy the eligibility requirement.

Amazon's wording refers to approved A+ Content modules, and the qualification is assessed through its own system.

Likewise, a seller cannot assume that Premium A+ is available merely because the brand has five products.

Check actual eligibility inside Seller Central.

Is Premium A+ Content Free?

Amazon has offered Premium A+ access without an additional platform fee for qualifying brands during its promotional availability.

Commercial terms can change.

Verify the current Premium A+ terms and any applicable charges before planning or commissioning content.

Basic A+ vs Premium A+ Content

Not every advanced module is available for every marketplace or account. The live module selection inside A+ Content Manager is the final reference.

Amazon A+ Content Image Sizes in 2026

Image size is one of the most common causes of design mistakes.

Amazon A+ Content does not use one universal image dimension.

Different modules require different image widths, heights and content layouts.

Basic A+ Image Dimensions

These sizes are documented module references or minimum dimensions. Some modules accept larger files with compatible aspect ratios.

Confirm the exact required size displayed by A+ Content Manager when creating the module.

Premium A+ Image Dimensions

Examples of Premium A+ module dimensions include:

Premium module specifications differ by template.

Some interactive layouts require additional assets, alternate views or specific video formats.

Important: Is 970 × 600 the Standard A+ Size?

970 × 600 pixels is the required reference size for the Standard Image Header with Text module.

It is a useful design canvas for a common full-width Basic A+ module, but it is not suitable for every module.

For example, an image created at 970 × 600 will not automatically fit a 970 × 300 text-overlay module without cropping or redesign.

Technical Image Requirements

Amazon's published A+ technical guidance specifies:

• RGB colour space
• JPEG, PNG or supported BMP image formats
• Images below 2 MB per file
• At least 72 dpi in the published specification
• Dimensions appropriate for the selected module
• No animated GIFs
• No HTML within A+ content
• No prohibited watermarks or external redirects

Pixel dimensions are especially important for digital artwork.

A file with high DPI but insufficient pixels cannot replace an image with the required dimensions.

Amazon A+ Content Design Best Practices

Professional A+ Content should make a product easier to understand.

The objective is not to fill every banner with decorative graphics.

1. Build a Logical Story

Arrange modules in a useful order.

For example:

Hero → Main Features → Materials → Usage → Technical Details → Comparison

This helps customers move from a general understanding to more detailed information.

2. Use Consistent Branding

Keep typography, colours, photography and layout styles consistent across eligible products.

For registered brands, this can reinforce a recognisable identity.

3. Prioritise the Product

Use visual effects to support the product, not distract from it.

Ensure product details remain accurate.

4. Use Readable Text

Avoid placing long paragraphs inside images.

Amazon recommends using editable module text fields and descriptive image keywords instead of embedding excessive text into artwork.

5. Design for Mobile Devices

Preview how images, text and comparison modules appear on smaller screens.

Avoid tiny text, overcrowded layouts and important information positioned too close to edges.

6. Maintain Safe Margins

Keep product visuals, important labels and graphic elements away from the outer edges.

Safe margins are a production best practice to reduce unintended cropping or poor presentation.

They are not visible borders and should not appear in the exported artwork.

7. Use Accurate Product Claims

Explain real product features.

Do not invent technical performance figures, certifications, health benefits or guarantees.

A Practical Five-Module Basic A+ Content Layout

For a product requiring a complete visual presentation, the following is a useful planning sequence.

Example: Generic Laptop Bag

Module 1 — Hero

Headline: "Designed for Everyday Carry"

Body: "A practical laptop bag with organised storage for work and travel."

Module 2 — Storage Features

Headline: "Keep Essentials Organised"

Body: "Explore the laptop compartment, document storage and smaller accessory pockets."

Module 3 — Material Details

Headline: "A Closer Look at the Construction"

Body: "View the fabric, stitching, closures and handles in detail."

Module 4 — Everyday Use

Headline: "Made for Daily Routines"

Body: "See how the bag can be carried during commuting and regular travel."

Module 5 — Specifications

Headline: "Check the Details Before You Choose"

Body: "Review the actual dimensions, laptop compatibility and package contents."

All claims should be adapted to the real product's features and specifications.

This is a creative planning example, not an Amazon requirement to use exactly five modules.

How to Create Amazon A+ Content Step by Step

Amazon India provides A+ Content Manager inside Seller Central.

Step 1: Log in to Seller Central

Visit sellercentral.amazon.in and sign in.

Step 2: Open A+ Content Manager

Locate A+ Content Manager using the relevant menu or Seller Central search.

Amazon's interface may place it under advertising or catalogue-related tools depending on the account experience.

Step 3: Start a New A+ Project

Select the option to create A+ Content.

Choose the content type available to your account:

• Basic A+ Content
• Premium A+ Content, if eligible
• Brand Story, if eligible

Step 4: Choose Your Modules

Select modules that suit the product.

For example, a home appliance might benefit from a large hero image, feature grid and specifications section.

Step 5: Upload Images

Prepare images according to each module's required dimensions.

Check file size, format and clarity.

Step 6: Add Text and Image Keywords

Enter accurate headlines, descriptions and relevant image keywords or alt text.

Keep the content clear and compliant.

Step 7: Assign ASINs

Select the eligible ASINs that should display the content.

Ensure the ASINs are correctly associated with the brand or permitted account role.

Step 8: Preview the Content

Review the available desktop and mobile previews.

Check for cropping, unreadable text, inaccurate information and inconsistent design.

Step 9: Submit for Approval

Submit the A+ project through A+ Content Manager.

Step 10: Monitor Review Status

Check whether Amazon approves, rejects or requests changes.

After approval and publication, verify how the content appears on the actual product detail page.

How Long Does Amazon Take to Approve A+ Content?

Amazon's India Seller Central guidance indicates that A+ Content review may take up to seven business days.

This is a typical review window, not a guarantee for every submission.

Review times may vary depending on the content, moderation queue and required corrections.

If a project remains under review beyond the expected period, check A+ Content Manager and contact Selling Partner Support when appropriate.

Common Reasons Amazon Rejects A+ Content

A+ Content submissions may be rejected for formatting, policy or eligibility problems.

1. Promotional Pricing Claims

Examples of risky content include:

• "50% off today"
• "Lowest price"
• "Free shipping"
• "Limited-time offer"

A+ Content should focus on the product rather than temporary marketplace promotions.

2. Warranty or Satisfaction Guarantees

Amazon's A+ moderation guidance can reject references to warranties, guarantees, satisfaction promises, refunds and replacement commitments.

This can include wording embedded in images.

Use the appropriate product and warranty information fields rather than assume these statements are acceptable in A+ artwork.

3. External Links or Contact Information

Avoid:

• External website links
• Email addresses
• Phone numbers
• QR codes leading outside Amazon
• Requests to contact the seller outside Amazon

4. Unsupported Product Claims

Examples include unverified statements such as:

• "Clinically proven"
• "100% chemical free"
• "Guaranteed performance"
• "Best-selling product"
• "Number one in India"

Claims must meet Amazon's policies and, where applicable, have acceptable substantiation.

Some claims may remain prohibited in A+ even if the seller believes they can support them.

5. Low-Quality or Incorrect Images

Blurry images, incorrect dimensions, unsuitable formats and oversized files can create submission errors.

6. Competitor Comparisons

A+ product comparisons should use eligible products and comply with Amazon's current comparison rules.

Avoid misleading attacks against competitors.

7. Customer Review Manipulation

Do not insert fabricated reviews, star-rating graphics or misleading endorsements.

8. Incorrect Brand Association

An ASIN may not be recognised as belonging to the approved brand.

Amazon identifies brand-name mismatches, incorrect product identifiers and categorisation problems as possible causes.

How to Fix Rejected Amazon A+ Content

Follow a structured correction process.

Step 1: Open the rejected submission in A+ Content Manager.

Step 2: Read the precise rejection reason.

Step 3: Check the relevant text fields and images.

Step 4: Remove prohibited or unsupported content.

Step 5: Correct image dimensions, formats or file sizes.

Step 6: Verify ASIN and brand eligibility.

Step 7: Preview the updated content.

Step 8: Resubmit for review.

If Amazon reports prohibited keywords, inspect not only the headlines and descriptions but also image keywords and text embedded in graphics.

If the system displays a file-size error, optimise image files rather than repeatedly uploading the same oversized assets.

Do not create misleading alternatives to bypass moderation.

Does Amazon A+ Content Improve SEO and Organic Ranking?

This question requires a careful distinction.

Amazon A+ Content can help sellers provide richer product information and improve the shopping experience.

Amazon's current best-practice guidance also recommends using module text fields and descriptive image keywords to support discoverability.

However, Amazon does not guarantee that adding A+ Content will automatically increase a product's organic search ranking.

What A+ Content Can Help With

• Communicating product features
• Improving customer understanding
• Supporting purchase decisions
• Presenting related products
• Reinforcing brand identity
• Providing additional useful product information

What A+ Content Cannot Guarantee

• First-page search rankings
• Featured Offer placement
• Higher conversion rates
• Increased sales
• Lower advertising costs
• Account or category approval

A+ Content should be part of a complete listing and marketplace strategy.

How to Measure A+ Content Performance

After publishing A+ Content, sellers should measure whether the product's performance changes.

Useful metrics include:

Illustrative Conversion Example

Suppose a product receives 5,000 sessions per month.

Before publishing A+ Content, it sells 100 units.

Unit Session Percentage:

100 ÷ 5,000 × 100 = 2%

After implementing A+ Content, suppose the product receives the same 5,000 sessions and sells 120 units.

The rate becomes:

120 ÷ 5,000 × 100 = 2.4%

That is a 20% relative improvement in this illustrative example.

However, this comparison alone cannot establish that A+ Content caused the increase.

Other variables—including price, competition, advertising, seasonality and inventory—may also change.

Use Manage Your Experiments When Eligible

Amazon provides Manage Your Experiments for qualifying branded ASINs.

Eligible sellers can test content variations under supported conditions.

Amazon's documentation states that an ASIN must belong to the relevant brand and have sufficient recent traffic.

This helps sellers make decisions using more structured performance evidence.

Is Amazon A+ Content Worth It for Small Sellers?

For eligible sellers, Basic A+ Content can be a useful investment when customers need additional product information.

It may be particularly helpful for products involving:

• Multiple features
• Technical specifications
• Product compatibility
• Materials and construction
• Installation or usage instructions
• Variations or related product comparisons

However, sellers should first resolve major problems such as inactive listings, poor main images, inaccurate descriptions or uncompetitive pricing.

Professional A+ design may not be the highest priority for a product with very limited demand or no available inventory.

How Much Does Amazon A+ Content Design Cost in India?

Amazon's platform does not charge a direct Basic A+ creation fee to eligible sellers under its published program.

However, professional content creation can involve costs for:

• Product photography
• Graphic design
• Copywriting
• Image editing
• Content planning
• Module adaptation
• ASIN assignment
• Revision and approval support

Agency pricing depends on the number of products, modules, creative complexity and required services.

Premium A+ projects with interactive assets or video may require additional production work.

Rather than relying on a generic market-price claim, request a quotation based on the actual deliverables.

Why Choose SellerPartnerr for Amazon A+ Content Design?

At SellerPartnerr, by Avyan Ventures, we help Indian ecommerce brands create more informative and consistent Amazon product listings.

Our approach connects visual design with product information, catalogue requirements and marketplace operations.

Our A+ Content Services

• Product listing audits
• A+ Content planning
• Product feature research
• Professional image design
• Product photography enhancement
• Brand-consistent creative direction
• A+ headline and body copywriting
• Basic A+ module design
• Premium A+ creative support for eligible accounts
• A+ Content Manager upload assistance
• Rejection review and revision support
• Amazon catalogue and account management

Our Four-Step Workflow

Step 1: Product Research

We examine product features, photographs, specifications and customer information needs.

Step 2: Content Strategy

We create a visual content plan with appropriate modules, headlines and image layouts.

Step 3: Creative Production

We prepare compliant product visuals and informative content for the agreed modules.

Step 4: Review and Submission Support

We check image requirements, content accuracy and module presentation before helping with the submission process.

Final approval remains with Amazon.

Frequently Asked Questions About Amazon A+ Content

1. What is Amazon A+ Content?

Amazon A+ Content is an enhanced product-description feature that allows eligible sellers to use images, formatted text and comparison modules to explain their products.

2. What is the standard Amazon A+ Content image size?

The Standard Image Header with Text module uses a 970 × 600 pixel image. Other modules require different dimensions.

3. What is the difference between Basic and Premium A+ Content?

Basic A+ uses standard image, text and comparison modules. Premium A+ adds eligible advanced features such as interactive hotspots, video and carousels.

4. Is Amazon A+ Content free?

Amazon offers Basic A+ Content without a direct platform creation charge for eligible sellers. Professional photography, design or agency services may cost extra.

5. Can sellers without Brand Registry create A+ Content?

Amazon India has described Basic A+ access for certain eligible professional sellers with generic products. Access depends on account and ASIN eligibility. Premium A+ has additional brand requirements.

6. How do I qualify for Premium A+ Content?

Amazon's published criteria require Brand Story content on all applicable brand-owned listings and five approved A+ Content modules in the preceding 12 months.

7. How many A+ modules can I add?

Amazon's technical comparison describes up to five Basic A+ modules and seven Premium A+ modules. Actual available templates and limits should be checked in A+ Content Manager.

8. How long does Amazon A+ approval take?

Amazon India states that review can take up to seven business days. Some submissions may take longer.

9. Why was my A+ Content rejected?

Common reasons include prohibited promotional claims, guarantee language, external contact information, unsupported statements, image problems and incorrect brand or ASIN eligibility.

10. Can A+ Content improve Amazon product ranking?

A+ Content can improve product information and discoverability signals, but Amazon does not guarantee organic ranking improvements simply because A+ Content is present.

11. Does A+ Content work on mobile?

Yes, eligible A+ Content can be displayed on mobile product detail pages. Sellers should preview the actual mobile presentation because layouts and cropping can differ.

12. Can I use A+ Content for multiple ASINs?

Eligible content can be assigned to applicable ASINs according to Amazon's brand, product and content-management rules.

13. Does A+ Content replace product images?

No. A+ Content enhances the detail-page description area and does not replace the standard product image gallery.

14. Can I include customer reviews in A+ Content?

Do not insert fabricated reviews or prohibited customer-review imagery. Any endorsements or claims must comply with Amazon's A+ rules.

15. Can SellerPartnerr create Amazon A+ Content?

Yes. SellerPartnerr provides Amazon product listing creatives, A+ Content planning, design, copywriting and account management support, subject to the agreed project scope.

Conclusion: Build A+ Content That Helps Customers Make Better Decisions

Amazon A+ Content is more than a collection of attractive banners.

It provides an opportunity to explain products using clear visuals, useful text and structured detail-page information.

For eligible sellers, Basic and Premium A+ Content offer different levels of creative flexibility.

A successful implementation requires:

• Appropriate account and ASIN eligibility
• Correct module dimensions
• Accurate product information
• Compliant claims and visuals
• Consistent design
• Mobile-friendly presentation
• Careful submission and review
• Performance measurement

Before creating A+ artwork, understand the product, choose appropriate modules and verify the current requirements inside Seller Central.

At SellerPartnerr, we help brands develop A+ Content that combines strong visual presentation with accurate marketplace information.

SellerPartnerr is an independent ecommerce service provider and is not owned or operated by Amazon. A+ eligibility, module availability, specifications and review requirements may change. Approval, conversion improvements and sales growth are not guaranteed.

Official References

• Amazon India Brand Registry and A+ Benefits
• Amazon India — Create A+ Content
• Amazon — A+ Content Technical Requirements
• Amazon — A+ Content Module Specifications
• Amazon India — Premium A+ Eligibility Update
• Amazon India — Premium A+ Module Guide Announcement
• Amazon India — A+ Troubleshooting
• Amazon — A+ Best Practices
• Amazon India — A+ Approval Review Guidance